In 2011, Sarah Firmston and Rose Hope started ‘The Bread and Butter Letter’ which was later re-named to Crushes. The background of Crushes is as wholesome and authentic as the shop itself. In 2010, Rose and Sarah met and bonded over their shared love of all things vintage. Sarah offered that they should start up a partnership and use the shop space below where she lived, this was the beginning of a long friendship and partnership in business. They took their love of vintage and craft markets and came to the realisation that if the ‘market’ was constantly open then the makers of the craft would have more time to be able to create. This idea led them to create a store that stocked 100% NZ made creations with curated vintage to accompany. In 2022 they started a Crushes Social Club which is a programme of workshops, clubs, parties and markets where you can “meet like-minded people, and do life together”.