Grocery Action Group
WEBSITE DESIGN
The Grocery Action Group was founded in 2024 to challenge New Zealand’s supermarket duopoly, dominated by Foodstuffs and Woolworths Australia. The group works to raise awareness and advocate for genuine competition in groceries, tackling issues like high prices, misleading specials, and shrinkflation. Their mission: “Fighting for Fair Grocery Prices and Genuine Competition.”
WHO THEY ARE
We designed and developed the Grocery Action Group’s website, creating a clean, accessible, and engaging platform to communicate their mission. The site highlights key issues in New Zealand’s grocery market, showcases their advocacy work, and encourages public support while maintaining a clear, user-friendly experience across devices.
WHAT WE DID
