I.D.E.A. Institute Report
THE PIPELINE OF POTENTIAL REPORT
WHO THEY ARE
I.D.E.A. Institute is a New Zealand-based think tank focused on creating innovative solutions to social and economic challenges. Their Pipeline of Potential report explores how Aotearoa can better connect businesses with untapped local talent. By examining welfare-to-work pathways, tailored training, and employer partnerships, the report highlights opportunities to strengthen communities while addressing workforce shortages. It serves as both research and a call to action, encouraging government, businesses, and educators to work together to create more inclusive and effective systems of employment.
WHAT WE DID
Our role was to design the Pipeline of Potential report, transforming complex research into a clear, engaging, and accessible publication. We worked closely with the I.D.E.A. Institute team to ensure the design reflected both the credibility of the research and the forward-looking nature of the project.
The report design balanced strong visual identity with readability. We used thoughtful typography, structured layouts, and carefully chosen graphics to guide readers through key findings and recommendations. Infographics and data visualisations were integrated to make complex information easier to understand, while colour palettes and graphic elements reinforced the I.D.EA Institute brand identity.
By creating a publication that combined clarity with design, we ensured the research would resonate with a wide audience - from policymakers and business leaders to educators and community groups. The final report not only communicated the findings but also highlighted the Institute’s voice as a leader in social innovation.
This project reflects our commitment to design as a tool for impact. Through projects like the Pipeline of Potential, we help organisations turn important research into compelling resources that can influence change, shape conversations, and support meaningful outcomes in Aotearoa New Zealand.